Email marketing is a powerful way to connect with people. Email is a big part of our lives. A very big part.
Email marketing is also a very personal way of reaching your target customers. Messages from your friends and family are sitting next to email updates from your company. That’s why email marketing works at it’s best when it is personalized. Email can be tailored to customer actions so that every communication is relevant to their interest. With 2.5 billion users, email isn’t going anywhere.
Still thinking Email Marketing is not something for your company? Let us give you 6 reasons why we love Email Marketing and why it is a channel you should not be ignoring.
1. It's as Effective as Social Media
Don’t get us wrong, social media is an extremely important component in any business’ marketing strategy. Social Media is a great channel for interacting with your audience and strengthening your personal relationships with them – and conversion.
But when it comes to converting people into customers or supporters, email marketing is the way to go.
2. Cheeaaaapppp
Compared to traditional marketing efforts where printing, postage etc. can take up a lot of cost for your direct mail campaigns. With emails, you are still able to create the same imagery with the added benefit of having follow-up information instantly available with one click to your website - and is it's either inexpensive or FREE.
3. Personalized
Email Marketing can be used thoughtfully to build loyalty and trust in your brand and does not have to feel like spam. It gives you a chance to speak directly to prospects and customers, in their inbox, at a time that is convenient for them - building relationships.
Always be friendly and personable. You are not invading their space if you have chosen your message and your recipient wisely.
4. Call to Action Oriented
Whether you realize it or not, everybody is trained to do something with an email -reply, forward, click-through, sign-up, or even straight buying. Think about it! Use Email Marketing to direct traffic to your website and ultimately drive sales.
5. Measurable
Just like our favorite thing about Social Media advertising, there’s no guesswork in email marketing. When you use any email marketing program, you can track who opened your email, which links were clicked, and how many people unsubscribed. A far cry from traditional advertising! You can easily get a picture of how your email campaigns are performing, make adjustments and improve.
6. We are in the Digital Age, Baby
Studies show that 91% of people use smartphones to access their email. This compared to 75% of the people who use their smartphones for social networking. Not using email as part of your internet marketing strategy means you are missing out on a channel that a most of the world uses!
Contact us today to learn how Maison Social can help you with your email marketing! Need help growing your list? We can do that! Have a list but not sure how to approach your email marketing or not getting the results you want? Bring us your list and let Maison Social take care of it all. OR we create a template and strategy, and you feel a sense of accomplishment when you do it all yourself.
